The Subway Diet

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Thursday, February 26th, 2009 Subscribe To Our Feed

Mention the diet that relies on eating sandwiches in place of two meals a day and people will instantly recognize Jared and the Subway Diet. Now, as Paul Harvey would say, it’s time for the rest of the story. Read further for a brief history of the subway diet.

Jared Fogle was a student at Indiana University who worked at an adult video store in order to pay his way through college. His weight reached 425 pounds thanks to sitting around all day – in class and at work – munching on snacks. Needless to say his weight and health situation had become critical. Jared wanted to find a way to lose weight.

None of the diets he tried worked – he couldn’t stick to them|He tried and failed with many diets because he had too much time and too much temptation to cheat. Then he realized there was a Subway sandwich shop not too far from where he lived. Unknown to Jared he was about to take his first step towards the Subway diet. Jared changed his daily diet to nothing but a sandwich, baked chips and a diet soda for lunch and dinner, walking the 3 mile round trip for each meal. He went from consuming 10,000 calories daily to about 900, while adding a 6 mile hike to his daily routing. One year later Jared’s Subway diet had melted 245 pounds from his frame.

How did Jared become a nationally recognized figure? After losing the weight Jared ran into a friend who worked with the school paper. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. A local Chicago Subway owner read the Mens Health article, brought the diet to the attention of his advertising people who contacted Jared to verify the story. They took the ad idea to Subway’s national ad agency who disliked the idea, so they created a local campaign for Chicago featuring the Subway diet.

Needless to say the Subway diet became a huge hit. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. The national ad agency came back, egg firmly on face, to ask if the ads could be run nationally.

The Subway diet has worked for a lot of people. But keep in mind that Jared’s extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. A little more moderation is needed, but exercise and cutting calories are a proven one two punch combination in the fight against obesity. Also check out diabetic diet menu

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