Spas Will Never Feel The Pinch According to ISPA
Tuesday, September 1st, 2009 Subscribe To Our Feed
You might think that during a global economic downturn, health spas would suffer from loss of custom. You might think that people would be caring less about what they look like right now and more about making sure they have a roof over their heads and food in their mouths. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. A seventeen percent increase in spa visitor numbers in 2008 (compared to 2007) backed this claim up quite considerably. So how and why is this case?
Experts who work for the ISPA have suggested that it is because spas can adapt their offerings relatively quickly in relation to the market that they will survive. What is meant by this is that a spa will offer people indulgent and pampering treatments when everything is going well and they have lots of money. They offer luxury manicures and pampering body wraps, selling the concept of ‘why not? You’ve earned it’.However, the same offerings would not go down well in a recession. People would not buy into the idea of treating themselves or spending money of luxuries they do not need. So spas then need to use another angle.
Spas can claim to offer people exactly what they need when they are suffering from a period of high stress or anxiety. They suggest having a full body de-stressing massage, to work away all the pains and strains of life and give you back the energy you need to go about your daily lives. Instead of pampering facials, you can now get a uplifting exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing
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